Isn’t Nov 21st a little late to be workin on a marketing plan :0)

At this point all you can do is buy some traffic ie; PPC, advertising, Stumble …whatever…. Your organic traffic generation is something that will generally take longer than you currently have.

As for what to work on, start by learning about Keyword/Phrase research and targeting. That is one of the starting points really…. Also make sure you have your _link_ building basics happening (directory subs and article marketing… yada yada)….

Once your done targeting, then start learning about on-page factors.